Arsenal complete landmark Egyptian deal

Hyde Park Developments becomes official real estate partner of English soccer club.

Arsenal complete landmark Egyptian deal

Top-flight English soccer side Arsenal have announced Hyde Park Developments as their first official partner in Egypt.

The company, which specialises in providing building and landscape designs, will serve as the Premier League outfit’s official real estate partner in the north African country.

The agreement is part of Arsenal’s strategy to drive engagement with their Egyptian fans, and will see the club co-host quarterly training camps and ‘coach the coaches’ programmes at New Cairo and Coast82, two of Hyde Park Developments’ real estate sites in Egypt.

In order to promote the partnership, former Arsenal players will visit the Egyptian capital of Cairo, while current first team stars will be involved in creating a range of content. Arsenal fans in Egypt and Hyde Park Developments’ residents will also benefit from opportunities to win signed merchandise and replica shirts.

“We are pleased to announce this landmark partnership with Hyde Park Developments, our first in Egypt,” said Vinai Venkatesham, Arsenal’s chief commercial officer. “Arsenal have fantastic support in Egypt where we have our second largest Facebook following of more than 2.5 million. We look forward to working with Hyde Park Developments to help them fulfil their business goals and for us to engage further with our passionate supporters in Egypt.”

Amin Serag, chief executive of Hyde Park Developments, added: “In our endeavour to develop with value, Hyde Park Developments collaborates with best-in-class operating partners from across the globe.

“Since football is by far the most loved sport in the country, it is only natural that one of largest Arsenal’s fanbases has developed over here. We are planning to directly reach out to those followers and engage in common activities for the benefit of both brands.

“Partnering with Arsenal will allow us not only to enhance our brand perception through association with a globally recognised and respected brand, but also to cater to our living community’s lifestyles at Hyde Park, the New Cairo and Cairo overall.”

Arsenal suffered a humiliating 4-2 defeat at the hands of second-tier side Nottingham Forest in the FA Cup knockout competition on Sunday, as their defence of world soccer’s oldest trophy ended at the first hurdle. The Gunners will be looking to return to winning ways when they take on Chelsea in the first leg of their Carabao Cup semi-final on Wednesday, before returning to league action against Bournemouth this weekend.