Rolling sports business news wrap: Every deal, every day

Top story: Arsenal reportedly set to make Adidas switch.

Rolling sports business news wrap: Every deal, every day

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Soccer: Arsenal are reportedly set to close the gap on their Premier League rivals by penning a lucrative kit deal with Adidas.

According to reports, the English giants have been offered UK£50 million (US$70 million) a year by the German sportswear brand to make the switch from current suppliers Puma when the contract ends in 2019.


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The North London club's current five-year, UK£150 million (US$210 million) deal with Puma sees them trail the likes of Manchester United (Adidas, UK£75 million per season) and Chelsea (Nike, UK£50 million per season) and the reported offer from Adidas would certainly thrust them towards parity in that department.

Adidas were previously a technical supplier of the Gunners from 1986 until 1994, producing several kits that remain popular with fans to this day.

In 2. Bundesliga, SV Darmstadt 98 have signed a reported six-figure kit supply deal with Swedish sportswear brand Craft.

Baseball: Coupa Software and Major League Baseball's (MLB) San Francisco Giants have announced a multi-year sponsorship agreement. The partnership will see the digital spend management company secure signature ballpark signage and several co-branded promotions to be introduced throughout the 2018 season.

Elsewhere, BJ’s Wholesale Club has partnered with the New York Yankees for 2018. The deal will give BJ’s shoppers a chance to win game tickets, exclusive Yankees experiences and memorabilia.

Cycling: Hammer Series, the brainchild of Infront agency and Velon, will head to Hong Kong for a new event on October 14. The event, in partnership with Sun Hung Kai Properties Hong Kong Cyclothon, becomes the third Hammer Series event on the cycling calendar following Limburg and Stavanger. 

The International Cycling Union (UCI) World Tour's Team Dimension Data has announced a new one-year sponsorship deal with retail group SPAR.

Tennis: British number one Kyle Edmund has added to his endorsement portfolio by signing up with Jaguar, adding to the luxury car manufacturer's roster of British tennis stars including Andy Murray and Johanna Konta.

Kyle Edmund is getting revved-up by Jaguar

Football: Following reports last month, the National Football League's (NFL) Dallas Cowboys have confirmed their partnership with Seatgeek.

Basketball: National Basketball Association (NBA) All-Star Anthony Davis has become a brand ambassador for ExxonMobil.

Ice Cube's Big3 league has struck a partnership deal with Adidas. The three-year partnership sees the German brand become the official outfitter of the 3x3 league, with the company to also support grassroots, player development and community initiatives.

Horse racing: The Tote and Galway Races have signed a new three-year sponsorship agreement confirming the bookmaker as the title sponsor of one Ireland's historic races, the Galway Plate, as it moves to its new evening slot.

Arena Racing Company (ARC) has formalised its partnership with the British arm of the European Breeders Fund (British EBF). The new partnership will see further investment in prize money by the British EBF and ARC, including the creation of new two-year races at Great Yarmouth and Newcastle racecourses.

Darts: Online trade vetting and monitoring platform Checkatrade has extended its partnership with the Professional Darts Corporation (PDC).

Multi-sport: Canadian public-service broadcaster CBC has agreed a sublicensing deal with DAZN, the Perform-operated over-the-top (OTT) service, for rights to this year’s Commonwealth Games in Gold Coast, Australia.

Counsel of the day

Kings Guard Gaming, the esports arm of the National Basketball Association's (NBA) Sacramento Kings, have appointed franchise minority owner Shaquille O’Neal as general manager. According to the Kings Guard press release, Shaq will provide 'valuable basketball counsel' as the team assembles its roster and evaluates the 102 players available in the upcoming inaugural NBA 2k League draft.

“I’m looking forward to my role with Kings Guard,” said O’Neal. “Just like I dominated the hardwood, music industry, showbiz, nicknames and broadcasting, I plan to help build the most dominant 2K franchise in history.”

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story