The Argentine Football Association (AFA), the governing body for soccer in the country, has announced a partnership with Mostaza.
The Argentinian fast food chain will serve as an official sponsor of the AFA ahead of the 2018 Fifa World Cup, joining the organisation’s roster of partners, which include sportswear manufacturer Adidas, food and beverage giant Coca-Cola and mobile phone operator Claro, among others.
The length and financial terms of the agreement have not yet been made public.
Mostaza has also sponsored Argentinian club soccer’s top tier, the Superliga Argentina, since 2016, in a deal which sees its branding feature on static boards at several Superliga club stadiums.
The Argentina men’s national soccer side is one of the most successful national soccer teams in the world, having won the Fifa World Cup in 1978 and 1986 and been runners-up in 1930, 1990 and 2014.
They will be looking for to go one better this summer, when five-time world player of the year Lionel Messi will be making his fourth World Cup appearance in Russia. Argentina will take on Iceland on 16th June in their first game of the tournament.