Apollo Tyres has announced a partnership with the Indian Super League (ISL) for the 2017/18 season.
The tyre manufacturer will be an official partner of the country’s elite franchise soccer league, and will run matchday activations throughout the remaining three months of the ongoing season.
Apollo Tyres is the global tyre partner of English Premier League clubs Manchester United and Crystal Palace, as well as of German Bundesliga side Borussia Monchengladbach. In November the company became a principal sponsor of ISL outfit Chennaiyin FC and title sponsor of I-League team Minerva Punjab FC.
“We are looking at leveraging on the organically growing and fast adoption of football as a sport in India, and the Indian Super League is the best platform for that,” said Satish Sharma, the president of Apollo Tyres. “Football being the key element of our brand building strategy across different countries, we aim to work at the grassroots level of football.”
“Having strengthened club participation from eight to ten in the Hero Indian Super League this season, it is experiencing soaring viewership and we are committed to grassroots football,” added an ISL spokesperson.
“India is undergoing a football renaissance. We are extremely happy that we are seeing greater interest from corporates like Apollo Tyres committing to be part of the Indian football growth story.”
The new ISL season kicked off on 17th November and will conclude on 4th March 2018.