Amscreen power up five-star deal

Amscreen, the digital signage company owned by Sir Alan Sugar, has signed a five-year advertising deal with football centre operator Powerleague. The agreement will see Amscreen advertising screens installed at all of Powerleague’s 44 UK venues, which attract more than 125,000 visitors every week.

Length of contract: 5 years | Annualised value: US$400,000 | Overall value: US$2 million

Amscreen, the digital signage company owned by Sir Alan Sugar, has signed a five-year advertising deal with football centre operator Powerleague.

The agreement will see Amscreen advertising screens installed at all of Powerleague’s 44 UK venues, which attract more than 125,000 visitors every week.

With 97% of these customers male and 92% under the age of 40, the advertising will be strongly aimed at young men, and will include space for current Powerleague advertisers including Nike, Lucozade, Carling and Xbox. Amscreen will have exclusive digital advertising sales rights.

"With five-a-side football now more popular than 11-a-side, we believe this is the perfect vehicle for advertisers to target men via our technology," said Amscreen chief executive Simon Sugar.

Powerleague’s Head of Sponsorship Gillian Alexander added: "We are excited to be working with Amscreen on this project, which will give added value to both our customers and corporate partners."