AMI nets La Liga rights in European and Asian markets

Sports agency partners with Spanish club soccer’s top tier.

AMI nets La Liga rights in European and Asian markets

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The Advisers Media International (AMI) agency has acquired broadcast rights to Spanish club soccer’s top tier, La Liga, in a host of markets in Europe and Asia. 

AMI’s contracts will begin with the 2018/19 season and run for three to five campaigns.

The deal includes Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and Uzbekistan.

The news comes after La Liga last week announced rights deals in Poland, Cyprus and Greece for the new cycle.

AMI this month secured rights to global motorsport series Formula One from 2018 to 2020 in a deal that covers Slovenia, Croatia, Afghanistan, Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan, Bosnia, Macedonia, Serbia, Montenegro, Kosovo and Ukraine.

Commenting on the La Liga agreement, Rob Pickles from AMI said: "AMI are very proud to once again distribute La Liga across multiple territories after an extended absence."