America’s Cup team Luna Rossa unveils suppliers
The Prada-funded Luna Rossa America's Cup team has confirmed several official suppliers, as it formally announced its challenge for the 35th Cup.
Milanese firm ABC Tools; computing specialists CRS4; PC manufacturer Lenovo; drinks brand S. Pellegrino; Si14, a design and development laboratory; and Technogym are all on-board with the Italian challenge, which is led by Prada chief Patrizio Bertelli.
Earlier this year, Prada confirmed it will contribute €50 million to fund the challenge. Its spending, however, will be capped to €25 million in the period until January 2015.
Confirmation of Luna Rossa's latest challenge for sailing's biggest prize comes a week after the protocol governing the 35th edition of the Cup was released by the American holders of sport's oldest trophy.
Responding to the protocol on Thursday, Bertelli said: "The America's Cup is an 'unfair competition'; the defender has always had privileges and great advantages, but this is a well-known fact. It's part of the game and contributes to the charm of the challenge."
Earlier this week in London, a British challenge led by multiple Olympic champion Sir Ben Ainslie was confirmed. Ainslie said he expects between five and ten challengers for the Cup, which is currently held by Larry Ellison's Team Oracle USA.
In 2013, Luna Rossa Challenge made it to the final of the Louis Vuitton Cup, the challenger selection series, before losing to Emirates Team New Zealand.blog comments powered by Disqus
Prada to invest €50m in America’s Cup challenge - 03 March 2014
America’s Cup team targets ‘younger generation’ - 10 August 2011
Two major new deals for Europe-bound Lille - 18 May 2010
England’s oldest league soccer club signs deal - 16 April 2009
Hull Stingrays extend sponsorship - 28 September 2010
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