América Móvil sells more Olympic rights
DirecTV has acquired Latin American broadcasting rights to the Sochi 2014 and Rio 2016 Olympic Games.
The satellite network becomes the third in Latin America to strike a sublicensing deal with América Móvil, the Mexican telecoms giant which acquired the rights to both events in March 2013. ESPN and Fox have previously picked up the rights.
"One day before starting, we have signed another important deal to cover Sochi's Games, which we intend, together with Rio's Olympics, to be the most watched event in the whole region," said Arturo Elías Ayub, the chief executive at UNO Noticias, part of the América Móvil group.
The Sochi Games got underway on Thursday with several preliminary events taking place ahead of the opening ceremony later on Friday.blog comments powered by Disqus
ESPN confirms Sochi 2014 deal in LatAm - 31 January 2014
América Móvil lands broadcast rights for Rio and Sochi - 22 March 2013
Report: América Móvil shuns rivals in Sochi rights deal - 05 November 2013
ESPN buys South American 2010 and 2012 Olympic rights - 12 November 2009
Televisa awarded London 2012 rights - 29 July 2011
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