Tech giant Amazon’s music streaming service Amazon Music has acquired rights to broadcast audio of the Bundesliga and 2. Bundesliga games online.
The streams will be available to Amazon Prime members in Germany at no extra charge. In addition, Amazon will hold the radio transmission rights for German teams involved in Uefa Champions League and Europa League matches, and the audio rights to the DFB Cup, which are available to subscribers of Amazon Music Unlimited, which carries a further subscription cost.
The audio streaming giant will broadcast live 30 minutes before the first kick of the day and end 30 minutes after the final whistle. All international games on Amazon Music will be streamed in full length, with an additional Amazon conference for parallel games. A podcast, which will also be available on demand, is to run every Tuesday from 8pm until 11pm.
"We are delighted to offer the German football fans even more great audio content," said Steve Boom from Amazon Music. "Football on Amazon brings the outstanding usability of Amazon Music together with a high-quality editorial programme, expert commentators and a true passion for this wonderful sport, and now football fans can even hear the international games of their favourite German musicians Live audio streaming of the most successful football teams in the country."
Membership for Amazon Prime costs €7.99 a month or €79 euros per year in Germany, and a subscription for non-prime to Amazon Music customers is €9.99 a month. The Amazon Music Unlimited service includes more than 40 million songs and costs €7.99 a month or €79 a year for Prime members, while non-Prime members pay €9.99 a month.