Amazon partners with La Liga for documentary series

Tech giant to launch original programming focusing on Spanish club soccer’s top flight.

Amazon partners with La Liga for documentary series

Tech giant Amazon has agreed a deal with Spanish club soccer’s top flight, La Liga, to launch a new original documentary series.

Amazon will work with La Liga and the Mediapro agency to create the Spanish-language Six Dreams series, which will follow players and club officials throughout the 2017/18 season.

The participants include six La Liga players - Atletico Madrid’s Saul Niguez, Athletic Bilbao’s Inaki Williams and Real Betis’ Andres Guardado - as well as two coaches: ex-Sevilla head coach Eduardo Berizzo and Girona sports director Quiqué Carcel. Amaia Gorostiza, the female president of Eibar, will also feature.

The series is due to be released at the end of 2018, and will be available in over 200 countries on Amazon’s Prime Video over-the-top (OTT) service.

Amazon’s UK soccer series, produced by Mediapro, goes behind the scenes with Premier League leaders Manchester City and is set to be released later this year, while online streaming site Netflix recently released its docu-series First Team, which focuses on Italian Serie A side Juventus.

“We like telling soccer stories,” said Javier Tebas, president of La Liga. “We do it live every weekend, but think there are other stories, sometimes extraordinary, which can go on entertaining during the week.”

He added:  “It’s one way of being nearer to Amazon. It wouldn’t be sensible to not be close to a company of its size.”

Jaume Roures, president of Mediapro, said: “It is immensely significant that in their first project in Spain, Amazon Prime Video has chosen La Liga and Mediapro as travel companions: quality content, on a growing global phenomenon and with the widest possible dissemination.”

A domestic tender for La Liga’s media rights from the 2019/20 season is due to be launched between March and May. Amazon has been linked to possible participation in the tender, but officials have downplayed any links between the documentary deal and its future intentions.