VitaminSpice, which sells vitamin and mineral infused spices and food products in the US, is to be an associate sponsor of the Extreme Speed Motorsports team in this year’s American Le Mans Series. The team itself will be known as Team Ferrari.
“Extreme Speed Sports and Ferrari represent excellence,” said the company’s chief executive Edward Bukstel, “and it is a natural fit for VitaminSpice to be associated with these companies. It is our goal at VitaminSpice to provide excellence in nutrition and delicious condiments, spices, ketchup, organic salad dressings etc.” Few precise details of what the deal will actually entail were revealed.
Extreme Speed Motorsports is owned by former Indycar driver Scott Sharp. The team will use Ferrari F58s in the ALMS series, which begins with the 59th running of the 12 Hours of Sebring race in Florida on Saturday 16th March.
The series received a boost earlier this month after agreeing a multi-platform broadcast contract with ESPN and ABC for the 2011 season, a deal ensuring significant live coverage of races.