Alavés debut new shorts sponsor in defeat at Barcelona

Spanish energy company gains presence at Mendizorrotza and on club’s media channels.

Alavés debut new shorts sponsor in defeat at Barcelona

Top-tier Spanish soccer club Alavés have announced a new shorts sponsorship deal with Integra Energía.

The Spanish energy company made their debut on the left leg of Alavés’ shorts as they suffered a 2-1 defeat at La Liga leaders Barcelona on Sunday.

The sponsorship will also see Integra gain a brand presence on Alavés’ kit in all official matches as well as visibility at their Mendizorrotza home and the club’s official media channels.

Another element of the tie-up will see the club’s fans benefit from as yet unconfirmed promotional offers from Integra.

‘The energy company joins the club in an exciting collaboration stage,’ read a statement on the Alavés website.