Akron has agreed a deal with Mexican top-tier soccer team Club Deportivo Guadalajara for the naming rights to the club’s home stadium.
The motor oil brand will sponsor Chivas’ 49,000-seater ground, which will be known as Esdatio Akron, for ten years.
In addition, Akron’s branding will feature on the back of the Liga MX outfit’s shirts from 2018.
The company’s logo will also be shown on the women’s team shirts.
The financial terms of the partnership have not been disclosed.
Chivas finished 13th in the first Liga MX championship of the 2017/18 season, the Apertura 2017, which ended on 19th November. They play Deportivo Toluca away on the 7th January at the beginning of the second championship, the Clausura 2018.