Ajax land supply deal with Effektief Groep

Dutch soccer side enlist cleaning company’s services until 2021.

Ajax land supply deal with Effektief Groep


Dutch soccer giants Ajax have announced a new partnership with domestic cleaning company the Effektief Groep.

Starting from April, the Effektief Groep will become an official supplier of the Eredivisie club, who will utilise the company’s cleaning services at their Amsterdam Arena home until 30th June 2021.

As part of the agreement, the Effektief Groep will benefit from visibility at the Amsterdam Arena and at Ajax’s training ground. The partnership also includes various activation and hospitality rights at the Amsterdam Arena.

“Effektief Groep has grown enormously in recent years, especially by distinguishing itself in the field of innovation,” said Ajax commercial director Menno Geelen. “We are convinced that we can help the Effectief Groep to achieve its growth ambitions for the coming years. It is nice that this organisation wants to increase its national reputation by working together with Ajax in the right way.”

“We are pleased with the fact that we are allowed to connect our name to Ajax,” added Patrick Reinders, commercial director of the Effektief Group. “We are growing very fast and a cooperation with the Dutch record champion fits in well. This exudes our ambition for the coming years, in which we want to become even more active nationwide and further strengthen our position as the event cleaning specialist in the Randstad.”

Ajax are second in the Eredivisie, seven points behind league leaders PSV Eindhoven. They travel to play Groningen in their next game on 1st April.