Rolling sports business news wrap: Every deal, every day

Top story: Ajax to rename stadium Johan Cruijff Arena.

Rolling sports business news wrap: Every deal, every day

Getty Images

Soccer: Dutch giants Ajax have announced that the Amsterdam ArenA will officially change its name to Johan Cruijff ArenA at the start of the 2018/19 season. 

The new logo of the Johan Cruijff ArenA will be revealed on 25th April 25, the day that would have been Cruyff's 71st birthday.


  1. Chicago White Sox get crafty with Goose Island

  2. DAZN renews La Liga rights deal

  3. Russian Railways on track as 2018 Fifa World Cup sponsor

  4. 2019 Fifa Women’s World Cup nets Arkema deal

Ajax chief executive Edwin van der Sar, said: "Johan Cruyff is the greatest footballer in the history of Ajax. He has helped Ajax become a big name both nationally and internationally. It is wonderful to have the stadium named after him

In less high-profile stadium news, Rotherham United, of England's third tier League One, have secured an extension to their naming rights with ASSEAL which sees their stadium continue as the AESSEAL New York Stadium for another five years until May 2023.

College sports: The National Collegiate Athletic Association's (NCAA) Alamo Bowl has announced that Valero has extended its title sponsorship through until 2025, continuing a partnership that begun in 2007.

Motorsport: TriStar Motorsports have announced a deal with Rinnai that sees the water heater brand serve as primary sponsor for Cole Whitt and his number 72 Chevrolet Camaro ZL1 for this weekend's Nascar Monster Energy Cup Series race at Texas Motor Speedway.

British sports car manufacturer TVR has confirmed a new partnership with Rebellion Racing, branding the Swiss outfit's R-13 LMP1s for the upcoming FIA World Endurance Championship Super Season. 

Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR) for its innaugural season.

Italian state broadcaster Rai has extended an agreement for rights to the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP) for the 2018 season to cover all events on a delayed basis.

Basketball: Athens has been awarded hosting rights to May's 2018 Final Four of the FIBA-backed Basketball Champions League.

Elsewhere, British Basketball has appointed marketing and digital agency Mr B & Friends, to create a new brand identity for the organisation as it targets additional funding.

Cricket: Pay-television broadcaster Star India has agreed a sublicensing deal with public-service broadcaster Doordarshan for coverage of the Indian Premier League (IPL). Star chairman and chief executive Uday Shankar told that the broadcaster would share highlights and one match every Sunday, along with select other games, on a one-hour delay. also reports that the deal will allow Doordarshan to broadcast the opening match, the play-offs and the final. 

Rising Indian batsman Shubman Gill has signed a bat endorsement deal with CEAT.

National governing bodies: The Edelweiss Group has inked a long-term partnership with Indian Olympic Association (IOA) for the sponsorship of the Indian team until at least 2020.

Handball: Supermarket chain Lidl has renewed its partnership with the German Handball Federation (DHB) for another two-and-a-half years until the end of 2020.

Rugby union: Design agency Clock has been appointed by Premiership Rugby side Northampton Saints with a brief to relaunch the club’s website in time for the 2018/19 season.

Backing of the day

A second Caribbean has nation declared its support for the Morocco 2026 Fifa World Cup bid. The government of Dominica joining St Lucia in backing the North African country despite strict rules from world soccer’s governing forbidding political interference in national associations and voting agreements linked to pledges for development projects.

According to a report from the Associated Press news agency, Dominica hopes to expand intergovernmental ties with Morocco, including in agriculture and student scholarships. “On behalf of Dominica, I am pleased to announce the support of my country for Morocco in the organisation of the 2026 World Cup,” Foreign Minister Francine Baron, pictured below, said after meeting with a Moroccan diplomat.

United 2026, the rival to Morocco 2026 comprising the United States, Canada and Mexico, is said to be relying on support from Confederation of North, Central America and Caribbean Association Football (Concacaf) member associations to aid its bid.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story