Air Guard signs five-race contract with Nascar
The US Air Guard has signed a five-race sponsorship deal with Nascar.
“Partnering with Nascar is a great opportunity for us to get our message out there, and to let the public know that the Air Guard exists and that we have great opportunities for people,” said Air Force Capt. Rondal Perry, division chief of marketing for the Air National Guard. “We’re looking forward to seeing how this is really going to open a lot of horizons that were not necessarily there before.”
The Air Guard, which received a one percent awareness rate across the US, is sponsoring the new number 26 car, owned by Bill Jenkins. In addition, the Air Guard will be at schools and different events in the area leading up to the race, in an effort to promote its name and image.
The five races are being held in Sonoma, Calif, Indianapolis, Ind., Talladega, Ala., Louden, N.H. and Richmond, Va.
Contract Details
- Length of contract: 1 year
- Annualised value: US$750,000
- Overall value: US$750,000
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