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Air France signs Paris Marathon sponsorship

24 February 2016 | Posted in Sponsorship, Athletics, Europe, | By James Emmett

Air France signs Paris Marathon sponsorship

French flag carrier Air France has signed a three-year deal to sponsor the Schneider Electric Paris Marathon.

To activate the deal, Air France and its Dutch partner airline KLM will offer discounted travel to participants in the event, which takes place this year on 3rd April.

Financial details have not been revealed.

The Paris Marathon is organised and commercialised by Tour de France owner ASO. Although it is not one of the elite group of World Marathon Majors - London, Berlin, Chicago, Boston, New York, and Tokyo - it is nevertheless one of the largest marathon events in the world.

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