AFF Championship swoops into AirAsia deal

South-east Asian soccer tournament partners with airline.

AFF Championship swoops into AirAsia deal

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Malaysian airline AirAsia has become the official supporter of the 2018 Asean Football Federation (AFF) Championship.

After extending with title sponsors - Japanese automobile manufacturer Suzuki - in February, the south-east Asian soccer federation has now added the airline to its roster of partners for this year’s edition of the biennial soccer competition.

“I have always been a big believer in Asean football. I’ve watched every AFF since the inaugural in 1996 and I am thrilled to be able to work with them to support the biggest event in the region’s footballing calendar,” said Tony Fernandes, chief executive officer of AirAsia Group. “Football is the people's game and AirAsia is the people's airline. We look forward to supporting the sport in Asean in a meaningful way and hope one day soon, we will have an Asean club championship to raise the game here further.”

“We are proud to partner such a strong and established brand like AirAsia whose reputation as an innovative, value-driven, and high-performing carrier dovetails with Southeast Asia’s crown jewel football tournament,” added Sultan Haji Ahmad Shah, president of the AFF. “With AirAsia’s support, we are confident that this year’s AFF Suzuki Cup will be one of the most successful and engaging for fans across the region.”

The Suzuki Cup is contested by ten national teams from the region.

The Cup was last played in 2016, when Thailand emerged victorious. The 2018 event will be the 12th edition, and will showcase a new format, with each group comprising five teams who will each play two home and two away matches.

The 2018 Suzuki Cup is due to take place from 8th November 15th December 2018.