AEG China lands new Dalian arena

16 January 2012 | Posted in Agencies, Infrastructure, Miscellaneous, Asia, | By James Emmett

AEG China will operate a new 18,000 seat arena in the Chinese city of Dalian after a deal was struck with Dalian Xinghai Bay Development & Construction Administration Center.

The 15-year deal will initially see AEG China provide design consultation services for the arena which is due to be completed in June this year.

The venue, situated 10km from downtown Dalian, will stand as a central component of an 82-hectare entertainment district along with a 60,000-seat stadium, 40,000 sq. metres of natatorium baseball fields and a 43,000 sq metre indoor and outdoor tennis centre.

The venue is already scheduled to host an array of events during the 2013 China National Games.

Later on in the contract, AEG China will work with AEG Global Partnerships to secure marketing partnerships, including a naming rights deal, for the arena.

“The new world-class facility, which will be the largest multi-purpose indoor arena in Northeastern China, will feature 41 luxury suites, VIP lounges and other guest amenities and conveniences never before experienced in an arena in China," said John Cappo, president and chief executive of AEG China.

AEG has long been an important player in the Chinese venue operation market. Involved as a design consultant and manager of the basketball arena during the Beijing Games, in 2008 the company formed a joint venture with the NBA, committing to develop NBA-style arenas across the country.

In 2009, AEG China was responsible for renaming the Expo Performing Arts Center the Mercedes-Benz Arena for ten years. This was the first naming rights deal for an arena in China. In January 2011, AEG rebranded the Wukesong Arena in Beijing the MasterCard Center.

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