SportsPro

AEG and eBay sign ‘unprecedented global partnership’

13 November 2012 | Posted in Sponsorship, Multiple sports, Global | By Michael Long

Anschutz Entertainment Group (AEG) and eBay have announced an 'unprecedented global partnership' involving a number of eBay companies and initiatives.

A primary facet of the new deal, which will begin in the first quarter of 2013, sees eBay-owned ticketing company Stubhub become the exclusive secondary ticketing partner to AEG-owned AXS Ticketing in addition to a number of AEG venues and teams including the Staples Center, the 2012 Stanley Cup champion LA Kings and Major League Soccer's LA Galaxy.
 
Additionally, according to an official press release, 'the deal will look to integrate with a number of major venues across Europe as StubHub continues to expand internationally.'
 
 
A further aspect of the partnership, financial details of which remain undisclosed, will see global e-commerce business Paypal become one of AXS Ticketing's new methods of payment in the US and the UK.
 
Furthermore, 'As the multi-year partnership continues, further integrations will take place between eBay Inc’s portfolio of businesses and AEG’s collection of assets, which includes more than 100 of the world’s preeminent facilities.'
 
In addition to the LA-based Staples Center - of which Stubhub has been announced as a founding partner - other sports arenas mentioned specifically in the agreement include Kasas City's Sprint Center, the BBVA Compass Stadium in Houston and music and entertainment venues Best Buy Theater, The Warfield and Nokia Theatre LA Live.
 
 
“Technology is revolutionising commerce, and eBay Inc is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers,” said Devin Wenig, president of eBay marketplaces. “Integrating our technology platforms with AEG is a natural fit for eBay Inc, and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”
 
AEG chief executive and president Tim Leiweke added, "eBay is one of the most complete and well-rounded ecommerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity. This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience.”
 
The new agreement follows September 2012's announcement that saw AEG put up for sale by parent company Anschutz Co.
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