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Adidas strikes huge kit deal with Juventus

24 October 2013 | Posted in Sponsorship, Soccer, Europe | By David Cushnan

Adidas strikes huge kit deal with Juventus

Serie A champions Juventus have announced they will switch from Nike to Adidas from the 2015/16 season, in a €139.5 million (US$192.5 million) deal.

A brief statement from the Turin-based club on Thursday evening confirmed the news.

Adidas will be the technical sponsor of Juventus for an initial six-year period.

The statement added that the upfront fee 'does not include the value of Adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club'.

Juventus added that Adidas will 'manage all Juventus' licensing and merchandising activities for a fixed consideration of €6 million per annum', while the club may also benefit from additional royalty payments upon exceeding a sales threshold.

Nike, which has supplied Juventus' kit since 2003, will continue as a club partner for the remainder of this season and the 2014/15 campaign.

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Contract Details

  • Length of contract: 6 years
  • Annualised value: US$32.08 million
  • Overall value: US$192.5 million
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