Adidas strikes huge kit deal with Juventus
Serie A champions Juventus have announced they will switch from Nike to Adidas from the 2015/16 season, in a €139.5 million (US$192.5 million) deal.
A brief statement from the Turin-based club on Thursday evening confirmed the news.
Adidas will be the technical sponsor of Juventus for an initial six-year period.
The statement added that the upfront fee 'does not include the value of Adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club'.
Juventus added that Adidas will 'manage all Juventus' licensing and merchandising activities for a fixed consideration of €6 million per annum', while the club may also benefit from additional royalty payments upon exceeding a sales threshold.
Nike, which has supplied Juventus' kit since 2003, will continue as a club partner for the remainder of this season and the 2014/15 campaign.blog comments powered by Disqus
- Length of contract: 6 years
- Annualised value: US$32.08 million
- Overall value: US$192.5 million
Huddersfield Town collect after striking new deal - 12 September 2013
Penske inks long-term Shell/Pennzoil extension - 24 January 2013
Juventus land Samsung sponsorship - 28 November 2012
Premier League’s conquest of Asia goes on - 28 July 2009
Juventus sign US$21.4 million home shirt sponsor - 06 April 2010
Related blog posts
Newcastle United and Tottenham Hotspur to swap shirt sponsors - 15 December 2009, Notes & Insights
Liverpool FC stars set for new modelling career - 11 May 2010, Notes & Insights
Liverpool FC fans put off sponsors, says managing director - 24 September 2009, Notes & Insights
Bank of America to pull Olympic sponsorship - 04 June 2009, Notes & Insights
Ilya Kovalchuk to re-sign with New Jersey Devils - 06 July 2010, Notes & Insights