Adidas in US$11 million Arkansas State University renewal

Sportswear giant confirms seven-year extension with Red Wolves.

Adidas in US$11 million Arkansas State University renewal

Adidas has renewed its partnership with the Arkansas State Athletics Department for another seven years.

The German sportswear giant has agreed an extension of its deal to supply the Red Wolves' student-athletes with footwear, apparel and accessories until the end of the 2022/23 academic year. The partnership began on 1st September 2016 but has now been confirmed by the university, with the Arkansas State University Herald reporting its value as US$11 million.

“We’re looking forward to building on the foundation and momentum of our current partnership and we’re excited to continue to help elevate A-State sports across the nation,“ said Jim Murphy, the director of NCAA sports marketing at Adidas America. “Our mission is to help athletes perform better, and over the next seven years we’ll outfit the Red Wolves athletic teams with our best and most innovative uniforms, footwear and equipment.”

Arkansas State University first signed with Adidas in 2007.