Additional support for Jamaica’s national soccer teams
Telecommunications company Digicel has announced an expansive three-year deal with the Jamaica Football Federation (JFF) that covers expenses for all men's teams in the national setup.
Though financial terms were not disclosed, the Jamaica Gleaner is reporting that Digicel's commitment to the JFF is close to J$200 million (US$2.3 million) over the duration of the agreements tenure.
"Our sponsorship is geared towards ensuring that all the national programmes that are needed to ensure Jamaica's success on the international stage are in place," said Digicel chief executive Mark Linehan. "It also represents the first time that Digicel, in addition to the senior Reggae Boyz, will be supporting our national youth teams as a means of ensuring that there is equal amount of focus and support at that level."
JFF president Horace Burrell added, "I want to say thanks, it shows tremendous foresight and it's an undertaking that we don't take lightly. By no means will this sponsorship solve our financial problems, but it will certainly go a long way in easing the burden."
- Length of contract: 3 years
- Annualised value: US$766,000
- Overall value: US$2.3 million
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Anheuser-Busch and SUM renew expansive soccer deal - 22 March 2011
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