Tennis Australia has named AccorHotels as an official partner of the Australian Open in a three-year deal.
The agreement sees the hotel group team up with the tournament, one of the four Majors on the international tennis circuit, to provide a dedicated concierge service to fans and customer service training to staff in the media and player information hubs. The group will host seven information hubs at the Melbourne Park venue during the tournament.
Additionally, AccorHotels will host a number of related events in both Australia and Asia and provide exclusive benefits to its Le Club AccorHotels loyalty program members.
Tennis Australia’s commercial director Richard Heaselgrave said: “AccorHotels leads the world in customer service and we’ve jumped at the chance to work closely with their team to deliver five-star service to our fans, our players and the more than 600 media covering the event from all corners of the globe.
“This unique partnership will also deliver on our Asia Pacific focus as we continue to stage major events across the region.”
Simon McGrath, AccorHotels chief operating officer, Pacific, added: “The Australian Open is a pinnacle sporting event in the world and we are honoured to be named as official partner for the event as well as the official partner for the Australian Open Asia Pacific Wildcard event.
“AccorHotels has a strong history of supporting sporting excellence in Australia and this partnership is the perfect way for us to promote Australia as a great travel destination and share our passion for customer service, while giving our loyalty members unique access to one of the world’s landmark sporting events.”