AccorHotels has signed a three-year partnership with the Rolex Paris Masters, an annual tennis tournament on the ATP World Tour Masters 1000 series.
The hotel group already holds the naming rights to the indoor event’s host venue, the AccorHotels Arena, and will now serve as an official partner of the competition until 2019.
The deal, which was activated with the beginning of this year’s edition of the tournament last Thursday, will see AccorHotels benefit from brand exposure on the playing court and on big screens, and across the event’s Facebook and Twitter accounts.
The 2016 Rolex Paris Masters was won by Britain’s Andy Murray, who is unable to defend his title due to a long-term hip injury. Roger Federer and Novak Djokovic have also been ruled out of this year’s edition, leaving Spaniard Rafael Nadal as the event’s headline act. The final is due to take place on 5th November.