AC Milan go all in with StarCasinò

Italian soccer club sign three-year deal with online gaming brand.

AC Milan go all in with StarCasinò

Top-flight Italian soccer side AC Milan have announced a new three-year partnership with StarCasinò.

The online gaming brand will serve as a major partner of the Serie A outfit until the end of the 2019/20 season, in a deal which will provide a range of exclusive events and offers for fans of the 18-time domestic champions.   

The financial terms of the agreement were not released. StarCasinò will join Milan’s collection of second-tier sponsors, which also includes TIM, Snai, Mediaset Premium, Banco BPM, Toyo Tyres, Nivea Men, FrecciaRossa, Diesel and GI Group.

Lorenzo Giorgetti, chief commercial officer of AC Milan, said: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club.”

Anna Vishnevskaya, StarCasinò's local brand manager, added: “It’s an honour for us to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base. Our passion for entertainment and fun is in our DNA and we invite all red and black fans as well as our customers to join some of our amazing upcoming initiatives. With this partnership we will start a new chapter of our story and we look forward to a long-lasting and successful collaboration.”

AC Milan are fifth in Serie A having won three and lost one of their opening four games. They play their next fixture at home to SPAL on 20th September.