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Aaron’s signs huge Nascar team sponsorship

13 August 2013 | Posted in Sponsorship, Motorsport, North America | By David Cushnan

Aaron’s signs huge Nascar team sponsorship

Aaron's has agreed a major, multi-million dollar deal to sponsor Michael Waltrip Racing driver Brian Vickers at every Sprint Cup race, starting next year.

The deal was described as "multi-year" in an announcement on Tuesday, although no precise details on duration or value were given. The deal is certain to run well into seven figures, however.

Vickers has raced in Aaron's colours - his car has been described by the company as the Aaron's Dream Machine - on a part-time basis over the last two years, but this deal marks a significant upgrade and will cover all 36 Sprint Cup events.

“We at Aaron’s are thrilled about this partnership," said Ronald W. Allen, the chairman, president and chief executive officer of the sales and leasing firm. "We’re building a championship organization – and we know that Brian Vickers and the No. 55 team, under Michael Waltrip’s tradition of winning, are focused on building a championship calibre team."

Allen added: “So many of our customers are enthusiastic and loyal Nascar fans and we are proud to be a part of a sport they are passionate about. We are looking forward to continued success with Brian Vickers both on and off the track.”

Michael Waltrip, the winner of the 2001 Daytona 500, added: “Aaron’s is a cornerstone to MWR's success. This is a big announcement today because it shows a tremendous vote of confidence in the sport of Nascar and the entire Michael Waltrip Racing organisation.

“The relationship with Aaron’s is very personal to me because they helped place Michael Waltrip Racing on the map in 2000 when I was running a half dozen Nationwide Series races from a small garage in my backyard. Now they are enabling MWR to continue its growth as we will have three drivers racing for the Nascar Sprint Cup championship in 2014 and beyond."

Aaron's sponsorship of Vickers, a three time winner in the Sprint Cup, will begin at Daytona next February.

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