AAA extends Texas Motor Speedway sponsorship

Insurance company retains naming rights to Nascar Cup Series play-off race.

AAA extends Texas Motor Speedway sponsorship

National insurance firm and auto club the American Automobile Association (AAA) has extended its longstanding title sponsorship of the Nascar Cup Series play-off race at Texas Motor Speedway.

The multi-year renewal will see the event continue to be known as the AAA Texas 500. The deal was confirmed on Sunday by AAA Texas vice president and general manager Kent Livesay and Texas Motor Speedway president Eddie Gossage ahead of this year’s edition of the race.

The two entities first partnered in 2008, when AAA became the venue’s official auto club, before securing the title sponsorship of the annual play-off race two years later. The precise length and financial terms of the new agreement were not disclosed.

John Boyle, president and chief executive of AAA Texas, said: “Over the past ten years, the relationship between AAA Texas and the Texas Motor Speedway continues to increase and add value to our members.

“The folks at AAA have been a perfect partner and represent the type of customer service that our fans value,” said Gossage. “Their sponsorship allows Texas Motor Speedway to present huge auto races to the fans affordably. Between what AAA represents in road service to its members and insurance to their customers, they write the book on serving the public.”

“Both organisations place a premium on quality service, and we both leverage our brand and resources to promote automotive safety. The speedway is a top destination for race fans and we find it an ideal location to engage with existing members, while sharing the benefits of AAA membership and insurance with all those in attendance.”

The AAA Texas 500 is the eighth round of the ten-race, elimination-style Nascar Cup Series play-offs. Sunday’s event was won by Stewart-Haas Racing’s Kevin Harvick, who secured victory at the speedway for the first time in his career.