Jumbo expands title sponsorship of Dutch UCI World Tour team

Supermarket chain takes sole naming rights after Lotto terminates deal.

Jumbo expands title sponsorship of Dutch UCI World Tour team

Jumbo has agreed a deal to become the sole title sponsor of Team LottoNL-Jumbo, the venture that includes the Dutch speed skating team and a UCI World Tour cycling outfit.

The new agreement will run for five years, beginning on 1st January 2019.

The financial terms of the new deal have not yet been made public, but Dutch newspaper De Telegraaf reports that the budget for the team will be increased, with the cycling outfit believed to have a new budget of around US$18.6 million per year.

The news comes after the Dutch national lottery, which has been a co-title sponsor of the team alongside Jumbo for the past four years, announced earlier this week that it would not be renewing its current contract, which is set to expire on 31st December 2019.

“We are extremely proud of the fact that we commit our company to Team Oranje and thus the Dutch top tier sports for the next few years,” said Colette Cloosterman-Van Eerd, commercial officer of Jumbo.

“By combining forces between the two teams and our company we can actively carry out our expertise in regard to healthy food and encourage our customers to have a more active lifestyle. The cycling team already had a good season in 2017; the winning of two stages in the Tour de France were the highlights. This trend seems to be continuing as the team has already secured five wins in the early season.

“The speed skating team experienced the most successful World Single Distance Championships by winning six world titles last year and the Olympic Games went extremely well by winning four medals. We started our sponsorship four years ago and we are noticing an upward trend in many fields. We have a lot of confidence in both teams. As with Jumbo, the will to win and wanting to be the best is in the DNA of this team.”

The Netherlands’ speed skating team picked up 16 of the country’s 20 medals at the 2018 Winter Olympic Games. Meanwhile, the cycling team saw success in 2018 with Dylan Groenewegen winning single-day Belgium road cycling race the Kuurne-Bruxelles-Kuurne, and two stages of the Volta ao Algarve in Portugal.