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49ers star Randy Moss agrees Livewire endorsement

18 January 2013 | Posted in Personal Endorsement, Football, North America | By Ian McPherson

National Football League (NFL) star Randy Moss has agreed an endorsement deal with Energy chew manufacturer Livewire Ergogenics.

The deal entitles Livewire to use the San Francisco 49ers wide receiver’s likeness, image and name in their advertising and marketing campaigns. In addition, the 35-year-old – whose 49ers were scheduled to take on the Atlanta Falcons in the NFL Conference Championship on Sunday – has committed to a number of personal appearances at Livewire promotional events and advertising initiatives.

The exact durational and financial terms of the deal were not announced.

LiveWire's chief executive Bill Hodson said: “Randy is a true all-star and when Livewire considered his great NFL career, his love of motorsports, his charities and his work with young people, we came to the conclusion that he is an exceptional choice to represent Livewire and Livewire Energy products.”

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