Alfred Kelly, chief executive of the 2014 Super Bowl Host Committee, has announced 22 corporate sponsors for the National Football League’s (NFL) championship game to be played at the MetLife Stadium in New Jersey.
The deals see each sponsor commit at least US$1 million to the committee, which is hoping to surpass its US$50 million sponsorship target - raised from US$40 million - ahead of the showpiece event. As part of the deals, a representative from each sponsor will also assume a vice chair position on the committee.
In addition, the companies will receive advertising opportunities at the game, which is expected to bring in well over US$500 million to the New York region’s economy.
“We’ve made great progress with these initial 22 sponsors and right now we’ve raised our goal to US$50 million,” said Kelly. “I think it’s realistic - the support from the region so far has been terrific.”
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Jonathan Tisch, New York Giants treasurer and co-chairman of the committee said: “These 22 host committee sponsors represent the best of the region - its finance, its media, its real estate, its consumer products. These are names that are visibly recognisable.”
The 22 sponsors are: Goldman Sachs Group, BlackRock, New York Times, Verizon, JP Morgan Chase, Bank of America, SAC Capital Advisors, Honeywell, PepsiCo Beverages, Fisher Brothers, Citi Group, Jefferies Capital Partners, Hertz, BNY Mellon, Hess Corporation, Paul Tudor Jones, Tiffany & Co, PSE&G, Falconhead Capital, NYSE Euronext, RR Donnelley, and PVH Corporation.
The announcement of the group of sponsors came as Kelly also unveiled the committee’s new logo, which features a snowflake due to the cold weather that is expected to affect the February game. As the first open-air Super Bowl hosted in the Northeast region, some of the sponsorship money raised will be used to prepare the field and surrounding infrastructure for wintry conditions.