Online poker gaming company 188Bet has agreed a deal with snooker promoter Matchroom Sport for the title sponsorship of the 2017 Champion of Champions tournament.
The partnership was brokered by independent sports and entertainment marketing agency CMSeven. The financial details of the agreement have not been disclosed.
The Champion of Champions event, which features winners of World Snooker Tour competitions from the preceding 12 months, is due to take place in the UK city of Coventry from 6th to 12th November, with the winner taking home UK£100,000 (US$130,000).
“We are delighted once again to be working with 188BET on what is one of the biggest events on the snooker calendar,” said Barry Hearn, chairman of Matchroom Sport. “The 188BET Champion of Champions is a blue riband event and the millions of fans watching both in person at the Ricoh Arena across the world on live TV will be in for a treat of world class snooker from the first ball till the last.”
“I’m pleased to announce 188BET’s partnership with Matchroom Sport,” added Nigel Singer, managing director at 188Bet. “The Champion of Champions snooker tournament is one of the biggest events on the snooker calendar. Through our partnership, the 188BET Champions of Champions tournament will reach millions of snooker fans with live television coverage on multiple channels.”