1000Bulbs.com has entered into a commercial partnership with Nascar team Front Row Motorsports.
The online lighting retailer will be the primary sponsor of David Ragan’s number 38 Ford for an undisclosed number of Monster Energy Nascar Cup Series races. The dedicated 1000Bulbs.com livery will debut at the penultimate race of the 2017 season at the Phoenix International Raceway on 12th November.
Neither the financial terms nor the duration of the contract have been released. However, based on trends in Nascar 1000Bulbs.com would be expected to be paying between Front Row Motorsports between US$400,000 and US$800,000 per race.
"This is a perfect opportunity for 1000Bulbs.com to get their name in front of a new audience and drive some traffic to their website," Ragan said. "Everybody uses lighting, and Nascar fans are always very supportive of our partners. If fans check out 1000Bulbs.com and talk with the good customer service folks, I'm sure they'll keep going back."
Kim Pedersen, chief executive of 1000Bulbs.com, added: “I started 1000Bulbs.com out of my garage, and we’re now the leader in T8 LED tube sales in North America. David has a promising career in Nascar. This is us taking a moment to sponsor someone else’s dream and show our fun side to our current customers. We’ll have a team in Phoenix cheering him on.”
Ragan is currently 29th in the 2017 Monster Energy Nascar Cup Series standings.