News
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Red Bull Racing expands deal with Singha Beer
16 March 2010 | Deals | Sponsorship, MotorsportSingha Beer has expanded its sponsorship of Formula One racing team Red Bull Racing.
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Collingwood AFL team handed double boost
16 March 2010 | Deals | Sponsorship, Australian rules footballThe Collingwood AFL team has been handed two multi-million dollar boosts, with Emirates continuing its sponsorship and vice president Alex Wasilitz pledging another injection of funds.
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WTA Tour lands Travelex as partner
16 March 2010 | Deals | Sponsorship, TennisSony Ericsson WTA Tour has extended their partnership with the foreign exchange company Travelex in a renewed two-year deal.
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Npower signs US$32 million deal with the Football League
16 March 2010 | Deals | Sponsorship, SoccerNpower has expanded its portfolio of soccer sponsorship after being confirmed as the title sponsor of the English Championship, League One and League Two for three years.
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Team Origin appoints agency for America’s Cup
16 March 2010 | Deals | Agencies, SailingTeam Origin have appointed the integrated marketing, communications and digital group Influence as their sponsorship sales agency for the 34th America's Cup.
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Indianapolis Colts driving on with Toyota
16 March 2010 | Deals | Sponsorship, FootballCurrent AFC Champions the Indianapolis Colts have announced a new three-year deal with Toyota.
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AAMI signs seven-figure stadium agreement
16 March 2010 | Deals | Sponsorship, Multiple sportsInsurance brokers AAMI have secured an eight-year naming rights deal for Melbourne's Rectangular Stadium.
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Preston North End boosted by new partnership
16 March 2010 | Deals | Sponsorship, SoccerEnglish Championship soccer club Preston North End has signed a new three-year kit supply deal with German sportswear firm Puma.
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Leeds United granted permission to improve Elland Road
16 March 2010 | Notes & Insights | Soccer, RumourStadium improvements at Elland Road, home of Leeds United, included as part of England's bid to host the 2018 Fifa World Cup, have won a ten-year planning consent.
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Sheffield United give credit to Blades fans
16 March 2010 | Notes & Insights | Soccer, CommentSheffield United will introduce a Blades Prepaid Card in three months, as the English soccer club continues to chase promotion to the Premier League.
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Liverpool FC: Christian Purslow is at Anfield ‘to sell the club, not run it’
16 March 2010 | Notes & Insights | Soccer, RumourAccording to a Liverpool MP, Liverpool FC managing director Christian Purslow has stated on three separate occasions that he, "is there to sell the club, not to run it."
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West Ham stadium plans in balance as London bids for World Athletics Championships
16 March 2010 | Notes & Insights | Athletics, Olympics, Soccer, CommentThe IAAF has confirmed that London will bid for the 2015 World Athletics Championships alongside Beijing and Chorzow, in a move that is likely to have major ramifications for the disputed future of the Olympic Stadium in Stratford.
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Rangers FC: Ibrox redevelopment to help quick sale of Glasgow giants
15 March 2010 | Notes & Insights | Soccer, RumourA major redevelopment of land around Ibrox, home of Rangers, could provide the catalyst for a quick takeover of the Scottish Premier League champions whose financial problems have been headline news all season.
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Real Madrid reach out to fans in Japan
15 March 2010 | Deals | Agencies, SoccerMLJ Inc., an internet and mobile content distributor in Japan and the current operator of Real Madrid's official mobile site, has reached an agreement with the Spanish club to develop and operate a Japanese-language version of the official website of Real Madrid.
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Monster Energy jump on board with Mercedes GP
15 March 2010 | Deals | Sponsorship, MotorsportAnnounced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.
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Confusion as Davydenko is named prince of Dunlop
15 March 2010 | Deals | Personal Endorsement, TennisRussian tennis star Nikolay Davydenko has signed an endorsement deal with sportswear firm Dunlop.
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IMG and Reliance Industries launch joint venture
15 March 2010 | Deals | Agencies, Multiple sportsReliance Industries Limited and IMG, the leading sports marketing and management company, have announced an equal joint venture to develop, market and manage sports and entertainment in India.
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Hublot becomes official watch of Formula One
15 March 2010 | Deals | Sponsorship, MotorsportSwiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend.
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Mumbai Indians pull in millions in sponsorship
15 March 2010 | Deals | Sponsorship, CricketIndian Premier League cricket team Mumbai Indians has secured a quartet of new sponsorship deals, signing up with broadcaster P7, Dheeraj Constructions, New India Assurance and United India Assurance.
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Miami Dolphins up partnership with Kangaroo TV
15 March 2010 | Deals | Infrastructure, FootballKangaroo TV has expanded its partnership with the NFL's Miami Dolphins, adding another 20,000 Kangaroo devices for the upcoming season.
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