News
Browse every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$100,000, as well as many smaller deals from around the globe.
Sponsorship
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Krombacher ups commitment to German sport
German brewer Krombacher has signed a new sponsorship agreement with Beko Basketball Bundesliga (BBL) side Phoenix Hagen. Read more...
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AFC Bournemouth boosted by ‘substantial investment’
English soccer club AFC Bournemouth has announced that Energy Consulting Group will be its shirt sponsor for the next three years. Read more...
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Kit boost for ZOC ahead of London 2012
The Zimbabwe Olympic Committee (ZOC) has signed a kit deal with Japanese sportswear brand Mizuno for the country’s athletes traveling to the London 2012 Olympics. Read more...
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BMW drives into Royal Portrush
German car manufacturer BMW has become the official car of the Irish Open golf event for the next three years. Read more...
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Brands to run summer ‘Dream Team’ promotions
USA Basketball has announced a new marketing partnership with Burger King Corp. ahead of this summer’s Olympic Games in London. Read more...
Agencies
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Sportfive to market BMW Open
Sportfive has secured the marketing rights to the BMW Open tennis tournament in Munich for three years. Read more...
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Boss Global Media to handle ISM sponsorship
International Sports Management (ISM) has agreed a partnership with Florida-based Boss Global Media. Read more...
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Repucom and IBOPE unveil Latin America plans
Repucom has gone into partnership with IBOPE Media to launch a sports marketing service in Latin America, excluding Brazil. Read more...
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Rugby Canada appoints official travel partner
Toronto-based Merit Travel has been named as the official travel partner of Rugby Canada. Read more...
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Race On in Baltimore after new GP deal
Race On LLC, a consortium led by JP Grant, and racing driver Michael Andretti’s Andretti Sports Marketing have reached an agreement with the City of Baltimore to organise and manage the Baltimore Grand Prix. Read more...
Infrastructure
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Minnesota Vikings inch closer to final stadium approval
The Minnesota Vikings NFL team have moved closer to sealing final approval for the construction of a new stadium. Read more...
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ATP heads for Rio after Memphis deal
The Association of Tennis Professionals (ATP) has ratified a deal that will see the organisation stage a tournament in Rio de Janeiro from 2014. Read more...
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New UK£3 million investment at Millwall Football Club
Second-tier English soccer team Millwall has signed a new UK£3 million agreement with catering specialists Lindley Venue Catering. Read more...
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Illinois extends 31-year ticketing deal
The University of Illinois has extended its partnership with ticketing solutions provider Paciolan. Read more...
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AEG to bring Moscow’s ‘Galactica’ dream to life
Arena owner and operator AEG Facilities has signed a 'multi-year exclusive agreement' with Russian developer ZAO Rusinkom to provide consultation for the 'Galactica Park' Moscow arena development Read more...
Personal Endorsement
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Nestlé brand recruits Australian swimmers
Nestlé’s breakfast cereal brand Uncle Tobys has added three more Australian swimmers to its ambassadorial roster. Read more...
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Kyrie Irving joins Skullcandy’s legion of NBA endorsers
Personal headphone manufacturer Skullcandy has signed NBA player Kyrie Irving to a personal endorsement deal. Read more...
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Reebok clings to NFL with Manning renewals
Reebok has signed personal sponsorship renewals with long-time endorsers Eli and Peyton Manning. Read more...
Broadcast
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SAFC and SABC agree three-year TV deal
The South African Football Association (SAFA) and the South African Broadcasting Corporation (SABC) have officially announcing the signing of a three-year television rights agreement. Read more...
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Sky adds to motorsport coverage with MotoGP deal
Sky Italia has acquired the Italian rights to MotoGP from 2014, after signing a deal with the series' commercial organiser Dorna. Read more...
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Sportfive awards 2014 and 2016 Olympic rights to VRT
Sports marketing agency Sportfive has awarded the Flemish language media rights in Belgium for the Sochi 2014 and Rio 2016 Olympic Games to Vlaamse Radio-en Televisieomroeporganisatie NV van publiek (VRT). Read more...
Sports Properties
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Perform pushes for RunningBall acquisition
Digital sports specialist Perform has announced a proposed multi-million dollar acquisition of sports data company RunningBall. Read more...
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Former United executive to lead Rangers purchase
Ailing Scottish Premier League club Rangers are to be sold after administrators accepted an offer from a group led by Charles Green, a former chief executive of Sheffield United. Read more...
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Tom Stillman confirmed as the new owner of St. Louis Blues
The National Hockey League's (NHL) board of governors has unanimously approved the sale of the St. Louis Blues to a consortium lead by Tom Stillman. Read more...
Hosting
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Race On in Baltimore after new GP deal
Race On LLC, a consortium led by JP Grant, and racing driver Michael Andretti’s Andretti Sports Marketing have reached an agreement with the City of Baltimore to organise and manage the Baltimore Grand Prix. Read more...
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ESPN selects cities for expanded X Games brand
ESPN has announced that X Games events will be held in the Brazilian city of Foz do Iguacu, as well as Barcelona and Munich, for the next three years. Read more...
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ATP heads for Rio after Memphis deal
The Association of Tennis Professionals (ATP) has ratified a deal that will see the organisation stage a tournament in Rio de Janeiro from 2014. Read more...
