News
Browse every broadcast, sponsorship, personal endorsement, infrastructure, sports property and agency deal done in sport with a value of more than US$100,000, as well as many smaller deals from around the globe.
Sponsorship
-
Adidas extends Columbian kit deal until 2022
German sports apparel giant Adidas has extended its kit supply deal with the Colombian Football Federation (FCF). Read more...
-
Aviva renews Premiership Rugby title deal
Insurance company Aviva has extended its contract to title sponsor the Premiership, England's top domestic rugby union league. Read more...
-
Black Stars rest easy with Latex Foam sponsorship
24 May 2013 | Sponsorship, Soccer, Africa
The Ghana Football Association (GFA) has secured a five-year sponsorship deal with Latex Foam. Read more...
-
Chery Automobile supports Chinese badminton
Chinese carmaker Chery Automobile has agreed a sponsorship deal with the Badminton World Federation (BWF). Read more...
-
New backing for French rugby in three-year deal
Les Opticiens Mutualistes has agreed a three-year extension to its sponsorship of the Top 14, France’s top-flight rugby union competition. Read more...
Agencies
-
MediaCom becomes Formula E’s agency of record
Formula E has announced MediaCom as its agency of record, the latest in a string of recent announcements ahead of the electric car motorsport series' planned 2014 debut. Read more...
-
TwentyTen Group adds Canada Games contract
Sponsorship, marketing and communications agency the TwentyTen Group has agreed a multi-year partnership with the Canada Games Council (CGC). Read more...
-
Agencies sign up with German soccer clubs
Newly-crowned German Bundesliga second division champions Hertha Berlin have extended their marketing contract with the Sportfive agency, according to a report from Sponsors.de. Read more...
-
Jets QB Smith joins Jay-Z’s Roc Nation Sports
New York Jets quarterback Geno Smith has signed with rapper Jay-Z’s athlete representation agency Roc Nation Sports. Read more...
-
Glasgow 2014 appoints Pitch to spread Games message
Glasgow 2014 has appointed Pitch as the UK communications agency for next year's Commonwealth Games. Read more...
Infrastructure
-
New Detail at Silverstone ahead of Grand Prix
Silverstone, the home of next month's British Grand Prix, has appointed Detail Ltd. to design, manage and construct its official trackside hospitality services. Read more...
-
AEG, IMX and Odebrecht take control of Maracana
10 May 2013 | Infrastructure, Soccer, South America
A consortium involving AEG, IMG venture IMX, and Odebrecht SA is to operate the Maracana in Brazil for the next 35 years. Read more...
-
University of Minnesota to give Vikings temporary home
10 May 2013 | Infrastructure, Football, North America
National Football League (NFL) franchise the Minnesota Vikings have struck a deal with the University of Minnesota to use TCF Bank Stadium for the 2014 and 2015 NFL seasons. Read more...
-
Texas A&M reveals US$450m stadium plan
2 May 2013 | Infrastructure, College Sports, Football, North America
Texas A&M University has unveiled bold plans to begin what it describes as 'one of the largest college football stadium redevelopments in history'. Read more...
-
GAA appoints Hawk-Eye, Specsavers signs as sponsor
Sony-owned goal-line technology (GLT) firm Hawk-Eye has been selected by the Gaelic Athletic Association (GAA) to implement its ball tracking system at Dublin’s 82,000-seater Croke Park stadium from 1st June. Read more...
Personal Endorsement
-
Hockey star signs female-focused endorsement
Longstreth, a specialist sports clothing and equipment manufacturer for women, has signed USA Field Hockey midfielder Katie Reinprecht to an endorsement deal. Read more...
-
Minty fresh deal for Ryan Newman
Racing driver Ryan Newman has signed a one-year endorsement deal to promote Procter & Gamble's Oral-B dental brand. Read more...
-
Di Resta signs new deal on eve of Monaco GP
Sahara Force India driver Paul Di Resta has signed a deal with Aberdeen Asset Management ahead of Sunday's showpiece Grand Prix in Monaco. Read more...
Broadcast
-
Major TV deal for Man United and Liverpool Down Under
24 May 2013 | Broadcast, Soccer, Oceania
The Seven Network has acquired the broadcast rights to Manchester United and Liverpool’s pre-season exhibition matches in Australia. Read more...
-
Browns are back in the game with new radio partner
National Football League (NFL) franchise the Cleveland Browns have struck a ‘long-term partnership’ with Columbus-based radio station 95.5 WZOH. Read more...
-
Russia’s NTV Plus picks up Spanish basketball rights
Russian digital satellite broadcaster NTV Plus has acquired a package of broadcast rights to Spain’s top-flight basketball competition, Liga Endesa. Read more...
Sports Properties
-
City and Yankees to create New York MLS team
Major League Soccer (MLS) has confirmed the New York Yankees and Manchester City as co-owners of the league's 20th franchise. Read more...
-
Melbourne Storm bought by Kiwi-led consortium
Reigning National Rugby League (NRL) champions Melbourne Storm have been acquired by Holding MS Australia, a private consortium headed by New Zealand entrepreneur Bart Campbell. Read more...
-
New owners at Super Rugby’s Auckland Blues
A newly-formed partnership has acquired the licence to operate the Auckland Blues Super Rugby franchise until 2020. Read more...
Hosting
-
PGA Tour Canada adds ninth event
PGA Tour Canada has added a ninth tournament to its 2013 schedule, in Peterborough, Ontario. Read more...
-
Denmark lands European Tour event from August 2014
Denmark will stage its first European Golf Tour event from next year, it was confirmed on Tuesday. Read more...
-
Singapore to host WTA Championships
Singapore has been announced as the next host of the WTA Championships, the most prestigious event on the WTA calendar. Read more...
