The National Football League (NFL) has appointed Alexandra Goldschmidt as the new sponsorship manager at its London office as the organisation continues to focus on expanding in the UK.
Goldschmidt, the former senior project manager at London & Partners, the British capital’s events and promotional agency, joins a team headed up by NFL International’s UK commercial director Ben Dunn.
Having worked on previous events in London such as the Badminton and Gymnastics World Championships, the Uefa Champions League Final and the NFL’s annual International Series games at Wembley, she will now collaborate with the NFL’s new and existing commercial partners with a view to developing new partnerships and increasing the organisation’s UK footprint.
“Having worked with the NFL around their International Series games for the last three years, I have seen them go from strength to strength,” said Goldschmidt. “With regular-season games confirmed until 2016, and the move to two games this autumn I am delighted to be joining them at such an exciting time.”
Dunn added: “We are delighted that Alex has joined the NFL commercial team in the UK. Her experience of London and the events sector will be incredibly valuable to us. The momentum of the NFL in the UK has never been stronger as we work to deliver two sold out International Series games at Wembley in 2013.
“The ultimate ambition of the League is to determine whether London can host a franchise that competes in the NFL. There are tremendous opportunities for existing and new partners around the fastest growing spectator sport in the UK, and Alex will be instrumental in delivering these.”
The NFL’s current portfolio of UK sponsors includes: Budweiser, PepsiCo, Visa, Barclaycard, Chrysler, Virgin Atlantic, AON, Marriott, Papa John’s Pizza, Nike, New Era, EA Sports, and Thomson Sport.