Cotter appointed at Orlando Magic
National Basketball Association (NBA) franchise Orlando Magic have appointed Lisa Cotter as their vice president of marketing.
In her previous role as vice president of marketing for the Pebble Beach Company, the parent company of Pebble Beach Resorts, Cotter was responsible for overseeing all marketing strategies, planning and execution across all digital, direct and traditional platforms. Her role also included PR, licensing and the expansion of the company’s online and social media presence.
Cotter also spent nine years in various marketing roles with The Walt Disney Company after working as Hershey Company’s brand manager for eight years.
Charlie Freeman, the chief revenue officer at Orlando Magic, said: “Lisa brings a wealth of experience and creativity to our organisation. We are thrilled to have her join the Magic family. Her energy and enthusiasm for sports and marketing make the perfect fit.”
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