Dany Bahar, the man who headed up Ferrari's global brand department, has left the team. He will join Lotus in a senior role, rumoured to be the chief executive position.

Bahar joined Ferrari in May 2007 where his main role was to develop the Ferrari brand worldwide, despite having little involvement wiht Ferrari's F1 team. Bahar previously worked alongside Red Bull's co-founder Dietrich Mateschitz.