Top-tier English rugby union side Wasps have appointed Stuart Cain as their new commercial director.
The Englishman will be tasked with driving the club forward and increasing the usage of the event facilities at the Aviva Premiership team’s Ricoh Arena home ground.
Cain joins the club after serving seven years as managing director of the NEC Group, during which time he built The Ticket Factory into one of the UK’s leading music, sport and entertainment ticketing agents.
Additionally, the Staffordshire resident brings extensive experience of developing global sales and marketing strategies in sport, owing to spells as commercial director of top-flight Scottish soccer side Rangers and English outfit Wolverhampton Wanderers.
He also served as the managing partner of sport at WPP-owned media and marketing company Mindshare, where he worked internationally with brands including Castrol, BP and Nike on their involvement with the Fifa World Cup, National Football League (NFL) and London 2012 Olympic Games.
Commenting on his new role, Cain said: “I’m looking forward to drawing on my commercial, marketing and media experience within sport and live events to help develop Wasps’ and the Ricoh Arena’s talented, driven commercial team. Wasps have laid down very strong foundations in the community since they moved to the Midlands two and a half years ago and can only continue to go from strength-to-strength.”
Nick Eastwood, chief executive of Wasps, added: “We look forward to welcoming Stuart to our established, thriving team as we build upon a successful 2016/17 season. We are excited by the expertise and extra leadership Stuart will bring to the business as we approach our third year in the West Midlands and our 150th anniversary season as a club.”
Wasps are second in the Aviva Premiership after winning two and losing one of their opening three games. Last season’s runners-up play their next fixture away to reigning champions Exeter Chiefs on 24th September.