Uwe Alten joins Havas to head up Frankfurt office

Uwe Alten joins Havas to head up Frankfurt office

Havas Sports & Entertainment (HS&E) has appointed Uwe Alten as managing director of the company’s Frankfurt office.

Alten, who has over 20 years experience in consumer engagement and live events internationally across sports and entertainment, joins from Sports Rights Solutions, where, as shareholder, he provided strategic consulting for brands and rights holders.

He was previously managing director at Schmidt und Kaiser/GMR, working on activations around several editions of the Fifa World Cup, Uefa European Championship and the Champions League.

In his new role at Havas Alten will help strengthen and develop the company’s position in the German market, where it has been operating since 2007.

Lucien Boyer, president and global chief executive of HS&E said: “Having someone of Uwe’s calibre at the helm of our German team reflects our ambition for this market. Uwe will benefit from the resources and backing of our global network of 35 offices in 20 countries to deliver insight-led and creative campaigns for important German and international sponsors.

“In a mature marketplace where competition is high, I am confident that Uwe’s leadership and vision will take our German business to new heights.”

Alten added:  “I am thrilled to be joining HS&E and look forward to growing the brand engagement capabilities of the global network in Germany. It is an award winning agency, who picked up a Cannes Lion in 2012 among other awards, and whose compelling and innovative communications solutions brings value to clients. I am excited to build on the success of such a dynamic and passionate team.”