Under Armour makes new appointments

Under Armour makes new appointments

Under Armour has appointed Dave Bergman as chief financial officer and installed Michael La Guardia as senior vice president of digital product development.

The Baltimore-based sportswear company has also announced the departures of Mike and Albert Lee, the co-founders of MyFitnessPal, the smartphone app Under Armour acquired in 2015.

Bergmann has served as chief financial officer on an interim basis since February, and has worked at Under Armour since 2004, holding several leadership positions in finance, including, most recently, the role of senior vice president of corporate finance. He will report to Kevin Plank, the chief executive of Under Armour.

La Guardia, who is the former vice president of product management at the finance arm of web services provider Yahoo, will take up his new role with Under Armour in January. He previously served as head of products for Yahoo Sports and Finance, as well as holding the position of senior director of engineering operations. Prior to that, he served as vice president of online payment services provider Wepay.

The moves come after the company hired Patrik Frisk as its new president and chief operating officer in June.

‘As part of the restructuring we initiated this summer that integrates technology across our core business — connected fitness digital product, digital engineering and digital media — will now all report directly to me,’ Paul Fipps, the chief technology officer at Under Armour, wrote in a statement.

‘This integration significantly enhances our ability to engage consumers with elevated experiences, premium products and personalised services.’

Plank added: ‘As our management team works to aggressively evolve our strategy and improve our level of execution, I, along with our board of directors, am confident that Dave’s experience will help drive greater operational excellence in every area of our business and create a long-term financial model capable of providing more consistent, sustainable value and return to our shareholders.’

German news outlet Sponsors.de reports that Under Armour saw its profits shrink by 58 per cent from July to September, with the company citing intense competition, shifts in the retail environment and operational problems as the cause.