SMG Insight appoints chief revenue officer in North America

SMG Insight appoints chief revenue officer in North America

SMG Insight, the sports and sponsorship arm of market research company YouGov, has appointed Scott Horowitz as its new chief revenue officer in North America.

Horowitz joins the company this month having previously worked at Nielsen Sports, where he served as senior vice president of revenue for the Americas.

“I am extremely excited to begin the next chapter in my career,” said Horowitz, who has worked with teams, rights holders, leagues, sponsors and government agencies across North America.

“The outstanding reputation SMG and YouGov have around the world, along with the unmatched level of consumer data and insights made this an obvious choice for me.”

Tracy Schoenadel, SMG Insight’s managing director of sports in North America, added: “Scott is one of the industry’s most effective figures and brings a long record of happy clients and business growth. He understands our sector as well as anyone and part of the reason he’s joining us is because he recognises the energy and dynamism we’re showing in finding new ways to meet the industry’s needs.

“We’re doing new things, we’re challenging the status quo and we’re being disruptive to get better answers for our clients – and we’re excited that Scott will be with us as we do that.”