British bookmaker William Hill has appointed Sharon Otterman as its chief marketing officer (CMO) in the United States following the country’s decision to relax sports betting laws in recent months.
Otterman joins from Madison Square Garden Company, where she worked as executive vice president as well as CMO, having previously held the same roles at NBC Universal between 2009 and 2015. Prior to this, she was the vice president of marketing at ESPN.
In May, a Supreme Court ruling legalised sports betting, with William Hill taking advantage by opening two offices, one in New Jersey at the Monmouth Park racetrack and another in Atlantic City.
Joe Asher, chief executive at William Hill US, said: “We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process. Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill."
Global sports provider Eleven Sports has announced that Scott Fenton will join its UK and Ireland team as head of marketing and communications. Fenton brings with him great experience from the Ultimate Fighting Championship (UFC) where he successfully led the mixed martial arts (MMA) promotion’s international marketing and brand strategy. Prior to UFC, Fenton was at the National Basketball Association (NBA) where he led the broadcast marketing strategy, and ESPN where he helped to drive the fan engagement strategy.
National Hockey League (NHL) team Ottawa Senators have hired Aimee Deziel as their new chief marketing officer (CMO). Deizel was previously the marketing director for the Ottawa Rapidz, a minor baseball team. This is the Senators’ second major front office change in recent times, following on from Nicolas Ruszkowski’s appointment as chief operating officer (COO).
Live and on-demand OTT service Simplestream has appointed Fabio Gallo as its sales director for Europe, the Middle East and Africa. Simplestream’s sporting portfolio currently includes MP & Silva, Racing UK, At The Races, Box Nation, Gfinity and the National Women’s Soccer League.
Stats, the global sports data and intelligence company, has appointed Helen Sun as chief technology officer. Sun joins Stats from JPMorgan Chase, where she most recently served as chief technology officer of the commercial banking division.
Yahoo Sports has appointed Sarah Crennan as head of content. Crennan moves from within, having previously been the company’s head of programming.