International media rights agency MP & Silva has appointed industry veteran Seamus O’Brien as it new president and group chief executive.
The World Sport Group founder will take up the role on 1st January 2018, replacing Jochen Lösch, who moves to the position of senior consultant having been MP & Silva’s chief executive since October 2016.
O’Brien brings with him over 30 years’ experience in the sports industry. He began his career at CSI - which later became part of Octagon - before establishing World Sport Group, the leading Asian sports marketing agency, and selling his majority stake in the company to Lagardère Group in 2008.
O’Brien continued to lead World Sport Group until 2015 whilst also serving as deputy chairman of the executive committee at Lagardère’s sports and entertainment division.
He also served as chairman of the New York Cosmos before the soccer club was sold to Rocco Commisso earlier this year.
Commenting in a statement, O’Brien said he was “delighted” to take on his new role at MP & Silva, adding: “This is a business which, through its staff, founders and owners, has established a reputation for its entrepreneurial spirit and dynamism and it’s those qualities which I hope I can also bring to the role of president and group CEO.”
Lösch, the former president of international business at Traffic Sports Marketing, will continue to advise MP & Silva, focusing primarily on the agency’s ventures in Latin America.
“There are plenty of opportunities coming up,” he said, “and MP & Silva is very well positioned to grab them.”