Dr. Harvery Schiller, a former president of the International Baseball Federation and a sports industry veteran, has been appointed as commercial commissioner for the 35th America's Cup.
The role is a new one and was first revealed when the protocol which will govern the 35th Cup was made public by Team Oracle USA, the defender, in June.
Schiller will be 'responsible for supervising, managing and protecting the commercial interests' of the Cup, according to an America's Cup statement announcing his appointment on Thursday.
Last week, Cup organisers confirmed that five challenges - Emirates Team New Zealand, Artemis Racing, Luna Rossa, Ben Ainslie Racing and Team France - have been accepted for a competition to be staged in 2017 in either San Diego or Bermuda. A venue decision is expected by the end of the year.
"This is an exciting time to be involved in the America’s Cup,” Schiller said. “Following the thrilling event we saw last summer, when Oracle Team USA came from behind to win the Cup, interest in the event is as high as it’s ever been. Our job now is to translate those opportunities into growth of the event for the benefit of all participants. As such, I’m extremely gratified to see how the teams have started working together with such a high level of cooperation over the past few months.”
Schiller will begin work immediately on finalising the schedule for the America's Cup World Series, regattas which will take place from next year in the lead-up to the final Cup match, and securing broadcast contracts.