Alexander "Sandy" Brown has been named as the new commissioner of Major League Lacrosse (MLL).
Brown takes the helm at the leading US national league after a lengthy career spearheading several sports media organisations, including, most recently, the American network One World Sports, where he served as president and chief executive.
A former college lacrosse player, he becomes only the second commissioner in MLL history, replacing David Gross, who has guided the nine-team league since 2004.
“I’m thrilled to be joining Major League Lacrosse as its next commissioner,” said Brown, who has also held senior roles at Univision Sports, ESPN in Asia, and the National Basketball Association (NBA).
“The opportunity to combine one’s vocation with something for which they are utterly passionate very rarely occurs. I am grateful to the MLL ownership and board for providing me with this exciting and unique opportunity.”
Jake Steinfeld, the founder of MLL, added: "Dave Gross's passion for the sport of lacrosse is inspiring. We searched far and wide to find a worthy torch bearer to maintain the standards set by Dave and I'm excited to say we've found him in Sandy Brown.
“His ability to navigate the global sports media and marketing landscape combined with his prowess to 'sell the dream' is unprecedented.”