The Race Team Alliance (RTA), an association of Nascar Cup Series teams, has named Jonathan Marshall as its first executive director.
Based in Charlotte, North Carolina, the former World Surf League (WSL) chief operating officer, who was recruited for the role by executive search firm RSR Partners, will begin work immediately.
Marshall’s previous experience also includes spells with USA Today Sports Media Group and Westwood One, the New York-based mass media company.
“The RTA has matured to a point where its board and members determined it was time to have a full-time executive who wakes up every day thinking of how to move the collective interests of the RTA member teams forward,” said Robert Kauffman, co-owner of Chip Ganassi Racing and chairman of the RTA.
“During the process of finding our new executive director, we were fortunate to have met with a number of highly qualified and talented individuals which made our decision that much more difficult. Ultimately, we selected a candidate who had a range of experience across sports, intellectual property and media rights, operations and sponsorship. I think Jonathan’s diverse background will be a big boost to the organisation.”
“I’m a race fan, first and foremost”, added Marshall, “and I’ve been impressed by what the RTA has been able to accomplish in its short history. It shows the strength of the teams working together on common goals.
“There is no doubt that stock car racing, like all major sports, is evolving and working on new ways to engage their fans in deep and meaningful ways. I am beyond thrilled to have been selected as the RTA’s executive director and am looking forward to working with all of the member teams and other industry stakeholders to advance the sport of stock car auto racing.”