Richard Scudamore, the executive chairman of English soccer's Premier League, has been named as the co-chairman of the UK government's new Sports Business Council.
Scudamore will lead the body, which aims to bring together leading figures from the public and private sector to ensure the continued growth of the national sporting economy, alongside British sports minister Tracey Crouch.
Other members of the Sports Business Council will be named in the weeks ahead.
Crouch said: "Sport makes a major contribution to the economy with major events, sports equipment and media rights generating billions in spend and the sector employing around a million people in the UK.
"But there is more that we can do to support the sector and spread jobs, prosperity and opportunity around the whole country."
Scudamore added: "Sport has long been recognised for the cultural and social benefits it brings to the country.
"Increasingly, it is apparent that a strong and vibrant sports economy is making a significant contribution to the overall economy, in terms of development, employment and tax, at both a national and local level."