Sports marketing agency Ear to the Ground has appointed Richard Adelsberg as its new managing director.
Adelsberg will develop Ear to the Groud’s fan intelligence department, which connects rights holders and brands with sports fans, after having secured private investment to buy a share in the firm.
He brings several years’ experience as a client services director at the London-based company to his new role.
Adelsberg will be joined by Dolan Hewison and Owen Laverty who take up the positions of chief operating officer and director of fan intelligence respectively. The new leadership team will report to founder and former chief executive Steve Smith, who assumes the position of chairman.
The appointments come after Ear to the Ground made eight new hires across client services, sponsorship activation, creative and marketing.
The company has a growing sports partnership portfolio that includes England Rugby and European club soccer’s premier competition, the Uefa Champions League, among others.
“Our agency ambition is to understand sport and music fan bases better than anyone else in the industry,” said Adelsberg. “The fan intelligence department ensures we stay connected to the revolutionary ways that fans are consuming tech and innovation so that our clients have the edge over their competitors.
“My personal mission is to make Ear to the Ground known for […] being the straight-talking agency who come with no ego, just a desire to collaborate with our clients to create brilliant campaigns that actually work.”
“I’ve witnessed the outstanding contribution Richard, Dolan and Owen have made to shaping the agency over the past five years,” added Steve Smith, chief executive of Ear to the Ground. “They have a great combo of youth, dynamism, experience and expertise that will help Ear to the Ground shape the future of fan communication - it’s a very exciting future.”