PGA of America names Seth Waugh as new CEO

PGA of America names Seth Waugh as new CEO

Golf’s PGA of America has named Seth Waugh as its new chief executive.

The former Deutsche Bank Americas chief executive, 60, will be tasked with guiding the business and overall strategy of the organisation, which is responsible for operating the PGA Championship major tournament and the Ryder Cup biennial team event.

Since retiring from Deutsche Bank in 2013, Waugh has served as non-executive chairman of investment bank Alex Brown and managing director at equity firm Silver Lake, while he is currently completing a three-year term as an independent director at the PGA of America.

Waugh will step into his new role on 24th September, replacing Pete Bevacqua, who left the organisation in July to join North American media giant NBC Sports Group in the newly-created role of president.

“It is an honour and privilege to be invited to lead this remarkable association into its second century,” said Waugh. “Like so many, I share a passion for the game that has given so much to me, and in the process, has somehow become a huge influence in my life.

“The opportunity to work with the nearly 29,000 PGA Professionals and others in the game to give back and to help our beautiful sport evolve is a true gift. I look forward to getting into the field to engage with our members, learn more about the issues that matter most to them, and look for ways to enhance their careers and lives.”

“With Seth Waugh steering the PGA of America as our new chief executive, we are gaining a leader who is respected across multiple industries for his vast strategic management experience and vision,” added PGA president Paul Levy. “Seth’s passion for PGA members and the game of golf - as demonstrated by his service on the PGA of America’s board - coupled with his global expertise in business, will serve our members well.”