International sports marketing agency Octagon has appointed former MP & Silva executive William Mao to its new global media rights consulting group.
Mao will report to the group’s lead, Daniel Cohen - who also previously worked for MP & Silva - and will be based at Octagon’s New York office.
Mao’s official job title was not mentioned in a release announcing his appointment, but Octagon’s chief strategy officer Simon Wardle recently told SportsPro the agency was seeking a lead analyst to work alongside Cohen and “who has extensive experience in the digital sports distribution world.”
A recipient of SportsPro’s 10 Next award, which honours sports industry talent under the age of 30, Mao previously held the role of vice president of digital at MP & Silva. Prior to that position, he served as head of college sports for YouTube, helping to established the video platform’s partnerships with the National Collegiate Athletics Association (NCAA) and other US college sports properties.
“This is an exciting hire for Octagon,” said Cohen, who was installed to lead the agency’s media rights consulting group upon its launch in August. “William offers our media consulting clients a fresh perspective on the landscape given his rich, global experiences working across sports media rights at YouTube Sports and MP & Silva.
“In particular, Williams’s expertise in the digital and social media space will provide our clients a clear strategy on how to maximize the value of their content and platforms as they look toward the future.”